Repeatable formats · how to test

Test what scales. Kill what doesn’t.

Formats are systems, not one-offs. The gift for clearing this block is access to a curated testing list.

A simple test loop

• Audit what already worked in your own feed
• Hook first — cut everything before the first two seconds
• Post on a weekly cadence (consistency compounds)
• Repurpose one shoot across platforms with platform-native cuts
• Read saves and shares; ignore empty likes
• Double down or drop — then scale ads only on proven pieces

The gift

Clear the Formats game to unlock access to our format testing list. Until the game ships, Edu + shortcut still stand: read here, or book and we’ll run the tests with you.