Competitor research & data
Diagnose before you invent
The best angles come from what buyers already say — and from the gap your category refuses to shoot.
The diagnostic loop
- Collect signals: comments, DMs, reviews, objections
- Cluster themes: pain, desire, misconception, proof gaps
- Pick rivals your buyer already follows (closest, not biggest)
- Audit their hits — first two seconds, not the caption
- Name the tropes, then the white space
- Position with proof your rivals cannot claim about themselves
Data that matters
Saves, replies, and DMs beat vanity metrics. A collab or follower spike is neutral until it serves the offer. Trending and ROAS are the wins — when they attach to a real angle.
How this maps to Diagnose
Game 2 turns research into a playable diagnostic. Clear Snake Tour to unlock it. Coming soon as a full board — Edu stands on its own until then.